Optimizing Digital Marketing and Google Maps Geotagging to Empower MSMEs in Trunuh Village, South Klaten
DOI:
https://doi.org/10.54723/jpa.v4i2.706Keywords:
Digital Marketing, Google Maps, MSMEs, Trunuh Village, Social MediaAbstract
Micro, Small, and Medium Enterprises (MSMEs) in rural areas often face limited market reach due to reliance onconventional promotional methods and sub-optimal use of digital technology. This community service program aims to accelerate the digital transformation of MSMEs in Trunuh Village through the implementation of digital marketing strategies based on Google Maps geotagging and social media content creation. The methods applied included environmental observation, MSME dynamics mapping, and direct participatory mentoring using a door-to-door approach. The results of the program demonstrated a significant increase inthe visibility and competitiveness of MSMEs. The integration of business location tagging on Google Maps successfully achieved more than 1,000 views, while cinematic promotional videos on Instagram and TikTok expanded engagement with potential customers. This initiative proves that optimizing digital maps and visual promotional media is effective in broadening market access and fostering the economicsustainability of the Trunuh Village community.
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